Nokia has teamed up with Vimeo to demonstrate the fantastic HD film-making potential of pocket-size Nokia N8 and announced Nokia Shorts 2011—a filmmaker competition. The grand prize amounts to USD 10,000 plus the finalists’ works will debut on Edinburg Film Festival later this year.
Nokia
What is success? Nokia teamed up with Wieden + Kennedy Amsterdam to answer this tricky question in its latest global campaign, promoting smartphone E7. The brand is encouraging consumers to look at their life from a new point of view and decide what real success means to them—is it just about money they make or something really priceless, like friendship, happiness and those little sunny moments of life. The global multiplatform campaign revolving around tagline ‘Success is what you make it’ includes digital promotion, prints and 15-, 30-, 45- and 60-second TV-commercials, which feature a variety of E7 users from all around the globe.
“The Hangover,” a comedy hit of summer 2009, inspired Nokia and the creative team from agency JWT, Manila, to develop a nice campaign dubbed “Gener8” supporting the launch of the Nokia N8 phone in the Philippines. They introduced a new invented character Pier Roxas, who found himself in a Southeast Asian city, remembering nothing about the previous eight days of his life. Consumers were invited to reconstitute the chain of events using a bunch of clues.