The brands which know secrets of viral advertising win people’s hearts. This year, the range of public favorites included know-all Isaiah Mustafa holding a bottle of Old Spice shower gel, a guy in Levi’s jeans who embarked on a trip across America, sport celebrities commissioned by Nike to star in spots about their future and many more. Let’s look back to explore which videos, to our mind, were the most contagious this year.
Old Spice
Less than a week ago the Old Spice Guy ‘resigned’ from the award winning “questions and answers” Weiden+Kennedy campaign, which helped the brand’s body wash product to achieve 107% sales increase in the past month. This success was a real temptation for other brands, even those not related to the toiletry market. Willing to get a piece of this fame, Cisco released its own series of web-episodes, where a nerdy man standing in the same bathroom as Isaiah Mustafa, was answering questions from Twitter users.
Just in time for Father’s Day, Old Spice is rolling out a series of hilarious e-cards for dad, available on the brand’s Facebook page. What’s really cool is that anyone who sends a Father’s Day card will be given a promo code giving them 40% off at the Old Spice Online Store (discount available now through June 20). Visitors can make those last-minute purchases for dad (or themselves!), including t-shirts, flasks, belt buckles, hats and koozies.
The Old Spice has replaced its courteous ambassador, who claimed he was the best man in the world, with a more convincing person. While the previous round of the campaign appealed to women who were meant to buy the products to make their partners better, the new face of the brand is addressing directly to the male consumers. Footballer-turned-actor Terry Crews (Street Kings, Get Smart) really can prove his words.
The P&G’s brand Old Spice has launched a hilarious campaign, promoting its new deodorants body wash for men. Surprisingly enough, it is targeting women rather than male consumers. The half-naked muscular guy in the spots is saying that if a man is using Old Spice he can do whatever their ladies want. Isn’t it the strongest reason to buy the perfumes set for your boyfriend?