Coca-Cola launched Anywhere in the World, the anthem for the brand’s London 2012 Olympic campaign globally on May 16. The exclusive track created by Mark Ronson to be the centerpiece of the brand’s Move to the Beat campaign is available for purchase online. To create the track Ronson traveled the world record the sounds of different sport arts. Then he collaborated with UK chart-topper Katy B to provide the vocals.
Official Automotive Partner of the 2012 London Olympics BMW has chosen an original way to promote its BMW 320d EfficientDynamics—a vehicle being used within the BMW London 2012 Olympic fleet. On 13 May, sprinter, Olympic gold medalist and BMW London 2012 Performance team member Mark Lewis-Francis joined sports scientist Professor Greg Whyte on The Mall in London to observe and document the parallels between the acceleration of the sprinter and a BMW vehicle.
Kellogg Company has announced a refresh of its 106-year-old Kellogg’s brand. The update which starts with Kellogg’s completely redesigned website at www.kelloggs.com will be the most significant in the company’s history. First, the update is launching in the U.S. and Canada and to be rolled out globally.
McDonald’s, the official restaurant of the Olympic Games, is celebrating 100-days-out from the Games with a roll out of its Champions of Play program announced in the beginning of 2012. Created for 6—14 years old kids, the program is aimed to provide them with more information on healthy nutrition in a fun way.
As 100 days are left before the launch of London 2012 on July 27, brands are gearing up for the upcoming sporting event and launching their themed promotional initiatives and projects. Heineken, which will be supporting the Dutch team at the competitions, has presented its legendary Holland Heineken House, which is the official national house of Netherlands Olympic Committee (NOCNSF) this Games summer in London. The physical version will be unveiled later, but now the brand is offering Internet audience an opportunity to take a virtual tour about the space.