adidas inspires people to take active actions in each of its campaigns, and the new promotion, which launched in the UK on April 7, keeps to this theme as well. The sport apparel giant, which is one of the sponsors of the London 2012 Olympic and Paralympic Games, kicked off a new Olympic-themed campaign entitled ‘Take The Stage’ to encourage all Brits to believe in themselves and be not afraid of sharing their talents with the rest of the world.
Powerade, the brand responsible for hydrating athletes at the London 2012 Olympic and Paralympic Games, is launching a brand new on-pack promotion, giving away a Powerade Olympic Games Sports Bottle free with every purchase. Supported by a new TVC, outdoor and POS, the campaign aims to excite consumers in the run up to the London 2012 Olympic Games.
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It is probably an understatement to say that the logo for the London Olympics has received quite a few negative comments. At its launch in June 2007, the identity was criticised by the media, the creative industry and members of the public. Not the most auspicious of starts!
Procter&Gamble, which is the global Olympics sponsor, is launching a new digital campaign dubbed 1 Thank You = 1 Chance to Win as extension on its ‘Thank You Mum’ activity dedicated to support Olympic athletes (the ‘P&G Thanks, Mom’ was launched back in 2010). The effort was kicked off yesterday, March 5, in the UK ahead of Mothers’ Day celebrated on March 18—it is expected to roll across other markets on respective national days.