Any huge event, be it a concert tour, royal wedding or sport activity, offers brilliant opportunities to marketers. Next year, London will host the 2012 Summer Olympic Games, which makes companies busy these days, getting ready for new clients and partners from abroad. A range of brands including Cadbury, BMW, McDonald’s and Coca-Cola have already started the promotional activity, and now the governments also steps in with a new campaign dedicated to the event. On September 21, the UK Prime Minister, David Cameron, announced the GREAT promotion, which is led by the Department for Culture, Media and Sport (DCMS) and aimed at showcasing the best in the country to attract new investors and tourists. 

The Glacéau vitaminwater brand, known for its bold claiming which was criticized by public and banned by the advertising watchdog ASA, has now come up with a new campaign, which surely won’t generate any negative buzz. The Coca-Cola Company’s colorful drink has launched a new promotional project ahead of London 2012, encouraging fans to join in the creative process of developing a new flavour. The crowd-sourcing project, running on Facebook, is fronted by English signer Jessie J, the new brand ambassador and a ‘Flavour Creator,’ she will also help launch the consumer generated product, the ninth in the brand’s line-up, shortly before the Olympic Games.


You are welcome to share your thoughts on this article written by Tim Crow, Chief Executive Officer, Synergy, London

With less than a year to go to London 2012, Olympic sponsorship is virtually sold out, with over 50 partners signed up at global and domestic level by the IOC and LOCOG in deals worth $2billion combined. This makes it one of the biggest sponsorship programmes of its type in the world—it accounts for around one-third of total Games revenues—and certainly the most prestigious given that its members feature a plethora of iconic global brand owners such as BMW, Coca-Cola, Procter & Gamble and Samsung.

Coca-Cola Great Britain is today launching a new PlantBottle packaging. To celebrate the eco-event the company tasked designer Wayne Hemingway (who is also developing a new uniform for McDonalds) to help communicate the environmental message to consumers, creating a limited-edition umbrella, with fabric made entirely from 100% recycled plastic bottles. The umbrellas are exclusively being sold at Harvey Nichols.

Twitter game players entered into prize draw to win London 2012 tickets .

In a bid to quash the 5,120 Tweeters per hour (that’s 85 per minute) who are compelled to tweet about being bored, Cadbury @SpotsvStripes has launched The Boredom Buster, a hugely addictive and unique game that aims to literally eradicate boredom from the Twitterverse. And in the lead up to the greatest games of all,  presents itself as the first opportunity for Twitter users to play their way to London 2012 Olympic Games tickets.

Cadbury, the official treat provider of the London 2012 Olympic and Paralympic Games, is announcing a new phase of the Olympic sponsorship campaign, which continues its Spots V Stripes initiative. As part of the new extension dubbed ‘Keep Team GB Pumped,’ the £8m campaign running on TV, digital platforms and experiential media, Cadbury launches consumer engagement activity and introduces themed versions of its favourite products as well as Olympic mascot shaped chocolates and Bassetts Jelly Mascots this month.