Oreo is rolling out the next phase of its “Wonderfilled” campaign with two adorable spots, all in kids’ books storytelling style it has successfully adopted. The brand has launched two videos with two different voices of narration—the first sounds like a Dr. Seuss poetry, and the second one has a disco twist. Both of them are dedicated to the mini versions of the legendary cookie.
Oreo is launching the Snack Hacks series, inviting its global fan community to explore new ways of consuming the legendary sandwich cookie. As part of this project, the confectionary brand collaborates with recognized culinary geniuses who help leverage the potential of a much-loved cookie to invent truly simple and unexpected food creations, moving far beyond the “twist, lick and dunk” ritual.
Traditional taste and smell enhancers, celebrity advice, coherence with a person’s image—all this can make the product, both eatable or not, more attractive to a consumer. But there’s also another thing that can make virtually any product on the market more attractive. This magic non-physical intensifier is a ritual, which adds a new enjoyable dimension to the process of consuming a product.
Oreo believes that sharing its creme-filled sandwich cookies might change the world for better. In the new lovely cartoonish campaign “Wonderfilled” by The Martin Agency, the best-selling U.S. cookie brand is wondering what would happen if one gave an Oreo to some most blood-thirsty creatures. It claimes that the cookie might reveal the bright side in them, inspiring these beasts to help others, not to kill them.
Oreo sparks fight in its new “Cookie vs. Creme” campaign, which launched during Super Bowl in the USA yesterday. The brand, which in 2012 celebrated its 100th anniversary with a large-scale program that supported its status of “the world’s favourite cookie” through a series of rather controversial prints and initiatives, starts a new year with the two-month program, designed to divide the U.S. consumers into two camps, inviting them to decide, which part of Oreo they would like to take, the Cookie or the Creme.
Each of the brands thanks to its Facebook friends in their own way. Recently, Porsche has presented its 911 GT3 R Hybrid model adorned with the signatures of more than 27,000 Porsche followers to mark the brand’s reaching the landmark of 1 million fans on Facebook. On the occasion of getting 1, 000,000 ‘likes’ on the most popular social media website, Heineken created a light-hearted projects with beautiful models dressed in tees featuring a branded FB ‘like’ icon—a hand, holding a green bottle of beer.
This fall, Kraft Foods will embark on its largest branded initiative ever to fight hunger in America. Yesterday the company kicked off Huddle to Fight Hunger, an integrated marketing campaign designed to achieve an important goal: give 20 million meals or more to Feeding America, the nation’s leading hunger relief organization. The campaign will culminate in San Francisco on January 9 with the first-ever Kraft Fight Hunger Bowl featuring college football teams from the WAC and PAC-10.