The Brain Tumour Charity in the UK and M&C Saatchi have teamed up to develop a street project, designed to raise awareness of the brain tumour problem and contribute to the further research of the problem.
McDonald’s has adopted a minimalistic approach in its latest campaign by TBWA/Paris that promotes the fast food giant’s “Big 6” menu items. The «Picto» effort features a series of outdoor visuals and a TV-spot that depict the products—Big Mac, cheeseburger, fries, sundae, Chicken Nuggets and Filet-o-Fish—as simple graphic elements.
Coca-Cola Israel used the geo-fenced technology to celebrate consumers as they drove through with name-centric messages. As part of the “Share a Coke” global marketing initiative, the soda brand and Tel Aviv-based Gefen Team created a promotional effort called «Coca-Cola personal Road» that included personalized billboards set up along the route.