Martell XO, the world’s leader in the XO category, continues its long-lasting collaboration with famous architects, aimed at creating innovative packaging and bottles to provide a unique cognac drinking experience and unveils a new ‘architect edition’ by French urbanist Christian de Portzamparc.
package design
Covent Garden Soup Co. is unveiling the new packaging for its iconic chilled soup range later this month. The brand has gone an overhaul for the third time over ten years, now with the help of London-based branding and design expert BrandOpus. Previous two redesigns were developed by Reach back in 2002 and later by Ziggurat Brands.
The article is written by Gaston van de Laar, Client Services Director at CARTILS
At CARTILS we have gained experience creating brands and brand designs. Over the years, we have observed that the most difficult part of our job is to truly create unique brand personalities: design that embraces their very own DNA and endure a life time.