Branding design firm Hornall Anderson UK was asked by Unilever to elevate Vaseline’s brand experience with the debut of its newest limited-edition Lip Therapy tin, “Pink Bubbly», which is to be unveiled tomorrow in London’s Selfridges.

Gleaning inspiration from the decadence of French Champagne, the Hornall Anderson design team created an elegant black and pink tin, which is showcased within an interactive in-store experience called “Post a Toast.” An effervescent bubble wall provides an eye-catching focal point for the pop-up experience in Selfridges’ flagship store on Oxford Street.

Photo and pic: limited edition tin packaging and in-store navigation for Vaselin Pink Bubbly

Not only will consumers have the opportunity to celebrate and preview the new “Pink Bubbly” product in-store, they will also be able to serve as brand ambassadors by snapping photos of themselves in a branded photo booth to immediately post their “toasts” on Facebook.

In addition to designing the “Pink Bubbly” packaging and in-store experience, Hornall Anderson UK also created gift wrap, pre-order gift packs, and advertisements for Facebook and various print magazines (Stylist, Look, Grazia & ES Magazine).

The new line will be sold exclusively in Selfridges for one week starting tomorrow, before expanding to a broader market including Boots, Superdrug, and national supermarkets throughout the UK & Ireland.