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package design

tdg Revamps Traidcraft FairBreak Biscuit Brand for Fairtrade Fortnight

tdg The Design Group, the brand communications and packaging design consultancy, has created a new packaging design for Traidcraft’s topselling FairBreak range of biscuits.

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Posted on 02/28/201101/24/2013 News

Herbal Essences Special Edition Has Got Fruity Design

London-based brand design consultancy Dew Gibbons has designed a special edition Herbal Essences shampoo and conditioner across the newly launched Smooth and Soft range. The design enhances the natural values of the Herbal Essences brand and is now available exclusively at Sainsbury’s.

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Posted on 02/25/201101/24/2013 News

Instinctive Design: Moving Brand Purchase Beyond Rational Decision-Making

You are welcome to share your thoughts on this article written by Fred Richards, Global Executive Director for […]

Posted on 02/25/201103/31/2011 Opinion

Customer Satisfaction vs Eco-friendliness: Solution on Chips Package from Frito-Lay

Frito-Lay has come up with the solution to the striking issue it has been fighting over for the last 9 months. Following the noisy launch of its 100% compostable chips package, the product sales dropped by 11%, which forced the brand to take the product in the noisy package off the shelves.

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Posted on 02/25/201102/28/2011 News

The Dieline 2011: Registration Extended

Late Entries into The Dieline Awards have been extended to Friday, March 1st.

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Posted on 02/24/201102/24/2011 Events

Cadbury P.S. Bar: Berge Farrell Says It as It Is

Cadbury P.S. Bar has long been the sweetest way to show just how much you care but with the ever-changing youth market trends and lingo, it was time to update the look and messaging on pack.

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Posted on 02/23/201101/24/2013 News

Pearlfisher Creates New Packaging for The Natural Confectionery Company

Pearlfisher has created new packaging for The Natural Confectionery Company with a strong, ownable and illustrative world that reflects the brand’s positioning of ‘doing what comes naturally’ and encouraging a childlike and inhibition free curiosity in the world.

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Posted on 02/22/201101/24/2013 News

Springetts Developed Design Inspired by ‘Mischievous mixology’ for Crusha Milk Shake

The Silver Spoon Company has relaunched its Crusha milk shake mix brand with new designs from Springetts Brand Design Consultants. 

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Posted on 02/22/201101/24/2013 DesignNews

Jkr Rediscovers Ambrosia’s Devonshire Roots

Ambrosia, the family favourite, is set to launch a fresh new design. Briefed to re-establish the brand’s authentic Devonshire roots and reaffirm its position in the heart of the nation, the new look created by jkr places the countryside at the centre of the design, bringing the world of Ambrosia to life.

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Posted on 02/22/201101/24/2013 News

Pearlfisher Won Two Design Effectiveness Awards 2010

Pearlfisher wins 2 more Design Business Association Design Effectiveness Awards for Jme and Cadbury Dairy Milk Giant Buttons.

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Posted on 02/21/201101/24/2013 DesignNews

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