Ahead of the FIFA World Cup in Brazil, taking place on 12 June — 13 July 2014, Pepsi has revealed the soccer-inspired art initiative #FUTBOLNOW, done in collaboration with the world-renowned photographer Danny Clinch, six international emerging street artists as well as A-list soccer players.
Pepsi
PepsiCo has launched a billboard campaign that features the human circulatory system imagery to highlight the positive impact of sodas on a human body. The red and blue colours of the veins and vessels make up the traditional colour scheme of the Pepsi brand, and this fact became the inspiration behind the “Iconic Refreshment” promotion, developed by BBDO Proximity Düsseldorf.
The creative collaboration between Pepsi and Beyoncé enters a new phase with the launch of an international campaign inspired by the “moment of now” philosophy. The brand has kicked off a new promotion by 180 LA, encouraging its fans to remember the past, while living the present moment to the fullest.
Pepsi is announcing a new brand ambassador, Beyoncé, who actually has been on the brand’s celebrity roster since 2002. As part of the new round of partnership, which is defined as a “true creative and wide-ranging global collaboration,” the brand and the international music icon will be developing “new content and innovative ways to engage fans, consumers and retailers to benefit both brands,” notes Pepsi.