Gatorade is planning to undergo another rebranding and spend about $30 million on its product and packaging development. Previously the PepsiCo‘s brand has already updated its name by shortening it — now there is just “G” instead of “Gatorade”. Now the company wants to introduce «G Series» and is giving a facelift to its major product lines.

PepsiCo is going to take Gatorade Tiger Focus drink featuring renowned golfer Tiger Woods out of its portfolio. The media has linked this decision to a series of scandal press reports revolving around the sportsman’s private life and damaging of his positive image. Though, the company insists that the step is made only due to PepsoCo’s intention to clear up some space for the new products in 2010.