Last weekend, Absolut Vodka, probably the most art-inspired alcohol drink of all ages, invited the fans of refined vodka cocktails and art to visit its temporary creative studio space in London to discuss extravagant and somewhat shocking art pieces and meet people, who created them. The Absolut Artists’ Salon on Portland Place was open for two days, October 16-17, inviting everybody interested to come and drink free Absolut cocktails, take part in hourly workshops and get deep into the world of unconventional art, as well join the informal conversation about the industry and the way the participating artists create their unique visual pieces.
Pernod Ricard
Iconic international luxury brands Christian Lacroix and Chivas Regal have extended their exclusive partnership, unveiling Chivas 18 Year Old by Christian Lacroix. Following the success of the award-winning Chivas 12 Year Old Magnum by Christian Lacroix last year, the no.3 spirit in the travel retail sector and the French fashion house have produced yet another striking collaboration, with detail and style that could only result from the marriage of such celebrated luxury brands.
In September, Stockholm’s Arlanda Airport saw the premiere of Absolut Glimmer—the new, spectacularly exciting and utterly glamorous limited edition gift pack bottle from the world’s leading premium vodka brand. Absolut Glimmer follows in the prestigious footsteps of previous groundbreaking holiday season limited edition gift packs such as Absolut Bling Bling, Absolut Disco, In an Absolut World Every Night Is a Masquerade, and Absolut Rock Edition. The global launch of about 5 million bottles of Absolut Glimmer will be rolled out in both off- and on-trade as well as duty free/travel retail markets worldwide through October in a massive campaign.
Absolut Vodka, which is well-known for its creative collaborations in Canada as well as around the globe, arranged a new event, Absolut St.Art, which took art outdoors, or, more preciously, to the upper sections of the nine-storey garage, turning the auto parking space in Toronto into an art gallery and an awesome party venue. Absolut teamed up with Vision|Co, which helped arrange the whole thing literally on the top level.
Absolut has eventually presented its much anticipated short web video titled “Lemon Drop” in the style, which takes us back to the B-movies of 70-s with its simple plot and retro environment. The film, which was premiered yesterday, September 7, was announced in summer through a special tab created on the brand’s Facebook page to promote the launch and feature trailers.
Perrier-Jouët, the iconic French champagne brand, which famous for its dedication to art, is paying homage to its Belle Epoque cuvee with a new creative collaboration. This time, the brand’s aesthetic nature was highlighted by American artist Kareem Iliya, who created a series of seven illustrations in ink under the theme of “The Dandy Ball” to celebrate the brand’s luxurious and extravagant spirit.