Beefeater Winter Gin, the latest limited edition by Beefeater, recently made its European Travel Retail debut in the main World Duty Free store in London Heathrow Terminal 3. Throughout November 2010 the limited edition, presented in a gift carton, was highly visible on a stand-alone podium in-store and was sampled as a new winter cocktail: Beefeater Winter Hot Apple Gin Punch.

December is the month to ‘Get Your Island On’ as Citrus, Cranberry Cherry and Mint all vie to become the newest addition to Malibu’s vibrant flavor portfolio in the ‘Malibu U Choose’ sweepstakes. Starting yesterday, fans can go to Malibu’s Facebook page or send a text message to vote for one of three delicious and distinctive flavors as Malibu’s newest expression. Each vote automatically gives participants a chance to win cool daily prizes, as well as one $1,000 grand prize to kick-off the New Year.

Ballantine’s has added its first seasonal limited edition expression to the range, with the unveiling of Ballantine’s Christmas Reserve. Created by Master Blender Sandy Hyslop, Ballantine’s Christmas Reserve is an exceptional blended whisky of superior quality which will be available annually for a limited period. This expression is a Scotch whisky category first, with its familiar seasonal notes and luxury Christmas aromas such as sweet wood, dried fruit, raisins and cinnamon.

These days, November 16 through 20, Absolut Glimmer, a recently unveiled vodka is sponsoring an unprecendented event throughout the major social media popular with Latin Americans.

The show dubbed Escreva com a Luz (‘Light Writing’) runs on Twitter and Facebook every night from 9 till 10 pm. The contest organizers encourage all the consumers to come up with the right words for the light writing.

Last year, Absolut Vodka announced the opening of the all season exhibit devoted to the legendary brand, and now it has released a trailer previewing the upcoming launch. For its 25-year long history of art collaborations, the brand teamed up with a range of visual artists from around the globe—more than 800 of their masterpieces focused on and inspired by Absolut will be gathered and unveiled in a year.

Kahlúa®, the original spirit of Veracruz, goes back to its roots with the launch of its latest advertising campaign, «Delicioso.» With a focus on the brand’s origins—the heart of Veracruz, Mexico—the new campaign highlights its rich heritage and the compelling combination of 100 percent Arabica coffee and sugar cane spirit. Engaging consumers in the U.S. and Canada, «Delicioso» will feature executions across television, print, out-of-home and digital media.