ABSOLUT® VODKA introduces «Drinks,» the latest work of a new generation of creative collaborators. Via a collaboration with some of the most exciting personalities on the planet, “Drinks” brings the cocktail world to life with renowned fashion photographer Ellen Von Unwerth and critically acclaimed actresses Kate Beckinsale and Zooey Deschanel to celebrate uniquely ABSOLUT drinks.
Pernod Ricard
Absolut continues to sponsor creative events, and the next round in thing long-term collaboration with artists is the Thirty Days NY project. This time the brand has teamed up with David Jacob Kramer and Sammy Harkham, owners of bookstore Family located in Los Angeles to host various artistic performances, exhibitions and screenings for as long as a month.
On March 1, Pernod Ricard has announced the winners of its art contest featuring Pernod Aux Plantes d’Absinthe Superieure brand. The grand prize reflects the year when Pernod Fils was founded, 1805. The creator of the work, which took the first place, is to receive $1805, and the three runner-ups are to be awarded with $500 and $250 (two artists) correspondingly.
If you want to change the world, start with your own environment. Absolut Vodka is updating the reality by decorating dull walls of urban buildings with extravagant hand-painted wallpapers. Last year, the alcohol brand invited its Italian fans to participate in creation of collectively made pictures Absolut YouWall 2.0. The well-known Italian graffiti artist Ozmo combined the uploaded works and transformed the conventional house into a piece of art.
The Swedish studio Acne Films has created fabulous spots dedicated to one of the most popular alcohol brands in the world. The hilarious videos “Black” and “White” are about Absolut Vodka. They are made in refined and artistic way, and considering that Absolute is a well-known supporter of art and loves being involved into creative projects, the visual work is just in style of the brand.