Clearasil and MTV Networks launch a new public service campaign, ‘Make the Clear Choice,’ promoting awareness and education about drug and alcohol abuse, sexual health, self esteem and other important issues young adults face today. This powerful new campaign kicked off last night, on February 14, with a public service announcement featuring MTV News Correspondent, Suchin Pak.
personal care
Nivea, along with TV personalities Bill & Giuliana Rancic, are helping couples everywhere be ready for romance this Valentine’s Day. The couple kicked off its partnership with the brand by helping America prepare for the most important kiss of the year as hosts of the Nivea Kiss Platform in Times Square on New Year’s Eve. The celebration of human connections continues as Bill & Giuliana are serving as Nivea’s Romance Ambassadors this Valentine’s Day by helping couples all over America make this February 14th one to remember.
Schwarzkopf, beauty partner of the Eurovision Song Contest, presents a new project dedicated to 2011 Eurovision—European Style Contest. The UK version of the project is available at www.lookofmusic.co.uk. The brand encourages visitors to create new extravagant looks each corresponding to a specific musical trend using a variety of its hair care products and upload their photos for a chance to win the VIP tickets to the Eurovision Song Contest final in Düsseldorf on 14th of May 2011.
According to the idea of contest initiators, each musical trend and style has its look. Whether it is a glamorous pixie of the rock star or straight and neat haircut for those performing classical music, the hairdo is an important part of the on-stage image that contributes to the overall impression the performer makes upon the audience.
Changing diapers is a heroic deed in the eyes of a baby, and Pampers ‘Gifts to Grow’ program is teaming up with celebrity mom Bethenny Frankel to celebrate this and all the other wonderful things parents do each day for their babies and families that make them real, unsung heroes. Recognizing parents for all their hard work and dedication to their family, Pampers is unveiling a new year of gifts, incentives and rewards from their ‘Gifts to Grow’ catalog that families can earn by purchasing Pampers branded products.
The hilarious series of viral spots featuring Isaiah Mustafa who promoted Old Spice shower gel scooped a plethora of industry awards (including the Grand Prix for film at the Cannes Lions International Advertising Festival) last year and helped the 7-decade old brand double the sales. The ‘The Man Your Man Could Smell Like’ commercials as well as the answer videos on YouTube were extremely popular, and when the brand said that Isaiah had left the campaign, at heart people believed that the Old Spice Guy would be back. And he has done it. Old Spice and Wieden+Kennedy Portland, the agency behind the campaign, announced the return of the much-loved Guy, who will be featured in new adverts to air the day after the Super Bowl.
The well-known brand Huggies, which impressed the public with its trendy denim-style diapers last year, has released a new commercial from the ‘Huggies: Little Movers’ series. The new addition is about an adventurous journey of a little boy, who rocks a usual boring party. The hilarious advert, which reminds adults of how fun the life of a baby can be even within a limited apartment space, was developed by the creative team from JWT New York, directed by MJZ‘s Fredrik Bond, with visual effects by MassMarket.