Apple, Google and Amazon are the leaders of the World’s Most Admired Companies 2012 chart, unveiled as result of the new survey conducted by the Fortune trade publication and the Hay Group consultancy—a total of 698 companies from 32 countries were included. The companies, which top most of lists of the most successful businesses, are followed by Coca-Cola, IBM, FedEx, Berkshire Hathaway, Starbucks, Procter & Gamble and Southwest Airlines correspondingly. The first two leaders hold their positions for several consecutive years—for instance, Apple heads the chart for the fifth year in a row, Google was the second most admired company in 2010 and 2011 as well (see the last year’s list here).
personal care
Procter&Gamble delivers two brands in one commercial—the company released two ads, in which it puts two products into the spotlight at the same time. One of the adverts starts with a presentation of Bounce Dryer Bar in a laundry room, and while a gentle woman is telling how to use the product, shouting Terry Crews invades the room by crashing through the wall on his jet ski. It is just like a huge explosion, but the Old Spice’s spokesperson just couldn’t help it—“Old Spice is so powerful it sell itself in other people’s commercials.” The shocked female presenter without any hesitation (though, with a sour face) admits that the invader does smell power. While Isaiah Mustafa, the iconic Old Spice face, has a more refined, ‘the best man (and sometimes Santa Claus) in the world,’ Crews has being sticking to a more aggressive ‘breakthrough’ manner to advertize the product.