Toyota has announced it will be the title sponsor of the ‘Toyota Love Is Art Project’ that will be held on November 19. This one-night charitable art exhibit aimed to protect human rights and equality will take place at the College for Creative Studies’ A. Alfred Taubman Center, Detroit.
philanthropy
Coca-Cola is rolling out the U.S. initiative to support polar bears, a multi-platform campaign with a range of elements including QR codes, which can be spotted on dedicated Coca-Cola cups distributed by 7-Eleven. This is the first QR program launched by Coca-Cola in the USA (previously, the company launched QR code programs tied to other campaigns in Japan and Germany), and it helps promote the message of the initiative, launched by Coke and WWF earlier this month to raise awareness about the need to protect polar bear’s Arctic habitat.
eBay has announced the launch of eBay.com/celebrity, a web site section that combines celebrity experiences, memorabilia and merchandise with philanthropic causes. As part of eBay’s charitable platform eBay Giving Works, eBay Celebrity aggregates relevant celebrity content, charity auctions, and a wide selection of related products.
Nearly two years ago Pepsi launched its groundbreaking initiative Pepsi Refresh Project to support emerging social projects with grants, ‘refreshing’ the world—the initiative, which was started in the U.S. has extended to Canada, Europe, Asia and Latin America in 2011. With this program, the brand deepens its social involvement greatly—with each of the ideas funded by it across the globe, the iconic carbonated drink is continuing to develop life-changing concepts that help impossible things happen. One of the latest projects sponsored by the brand is ‘The Sound of Football’ realized by Åkestam Holst and Society 46 to provide give visually impaired people with an opportunity to ‘see’ the game though sounds.