American furniture brand CB2 has plotted a social media-designed home that will source creative power from people in the digital space. The campaign, developed by Mother NY, involves professional interior designers who will help reimagine the space without even seeing it in real.
Target has turned to Pineterst to find a team of aspiring designers for its new product lines. The retailer has teamed up with three active pinners and bloggers—Joy Cho (USA), Jan Halvarson (Canada), and Kate Arends (USA)—who will co-create a series of upcoming collections that will include party products. The three users are also working in design, so they are supposed to feel quite comfortable with the assignment.
Pinterest has introduced a new type of pins, the so-called Rich Pins, across three categories—consumer products, movies and cooking. These pins contain related information from the original sites, highlighting availability and real-time pricing for goods, cast members and ratings for movies, recipes, and more.
Pinterest, which actually started the tile layouts trend, continues to evolve. Now, the visual social network is about to test a new look, which will be available to a small group of users in the coming weeks. The new design is created to make the search on the platform more user-friendly and deliver more relevant content to pinners.
Pinterest has served as a source of information about home décor colour preferences. For Turkish decorative paint brand Jotun, Danish designers Mie Frey Damgaard and Peter Ørntoft have developed a great infographics project, which is based on the colour trends spotted when looking through Pinterest interior décor boards.
When social networking platforms and fashion brands unite for good, it may lead to something unexpectedly meaningful, as it has been the case with NY designer and philanthropist Diane von Furstenberg, who teams up with the U.S. non-profit vision benefits company, VSP and NYC Mission Society in a move to engage Pinterest users in a social charitable project #PinToGiveAndGet.
2013 is to be the year of live (or almost live) streams of events on social media platforms, and the first show to get the maximum digital presence with a live touch is the London three-day showcase of autumn/winter 2013 men’s collections from British designers starting today, January 7. On its official website, the British Fashion Council (BFC) notes that Men AW 2013 is providing a new opportunity “to unite fashion and digital innovation, encouraging engagement with the menswear showcase through social media, live streaming and digital presentations.”