Powerade Gives a Chance to Make your Home a Better Place Coca-Cola’s marketing genious seem to never give up inventing some amazing campaigns and sweepstakes to engage with their consumers in the most interactive and innovative way. Continue reading →
Powerade Invited Jessica Ennis to Be Its New Face Powerade has selected a new brand ambassador. The functional drink brand from now until the end of 2012 will feature British athlete Jessica Ennis in its promotional campaigns and events. For the start of the collaboration, the sport star participated in Powerade Great CityGames in Manchester, which took place last weekend. Continue reading →
Powerade Gives Athletes Inspiration to “Keep Playing” In the brand’s first-ever global integrated marketing campaign, Powerade will give athletes the inspiration and ability to “Keep Playing,” through a comprehensive campaign highlighted by an innovative online experience and the presence of Powerade on the pitch during the 2010 FIFA World Cup™ South Africa. Continue reading →
Powerade’s 2010 FIFA World Cup Campaign Featuring Wayne Rooney Powerade launches its 2010 FIFA World Cup campaign with a new TV commercial featuring England star Wayne Rooney, highlighting the role the isotonic sports drink will play as the on-pitch hydration partner for every team at this summer’s tournament. Continue reading →