Wieden+Kennedy, the agency behind the award-winning Old Spice campaigns, is on the lookout for a perfect person to join their team as a Creative Strategist for Old Spice. Since the promotions for the brand are extremely bold and unconventional, the agency is seeking daring people who would fit in the picture—of course, the perfect candidate should be a true cyber warrior.
In the UK, Procter & Gamble is releasing a new campaign for its detergent brand Ariel, which will revolve around apparel stories told by various people. The promotion, developed by Saatchi & Saatchi, bears the strapline “That’s my Ariel, what’s yours?” to highlight the personal connection between the brand and people who use its products. The campaign, which includes TVCs, print, PR and digital promotion on the brand’s fresh page (registered on September 10) on Facebook, launches on October 15.
Old Spice unveiled a highly interactive musical piece on Vimeo, featuring Terry Crews, one of the brand’s Guys. The former NFL player, who has been communicating the “power” message to public in a series of Old Spice commercials, now turns his own body into a machine, which produces music. In the new video piece, developed by the brand’s agency Wieden & Kennedy and director Tom Kuntz, Crews is sitting surrounded by musical instruments including drums, saxophones, a guitar and synthesizer to name but a few. But basically it’s not him who plays all of them—numerous electrodes are attached to his muscle groups (pecs, triceps and sartorius adductors among others), which activate the instruments with each muscle contraction.
A Worldwide Olympic Partner Procter & Gamble has announced a grant of $50,000 to fund youth sports programs targeting children with physical disabilities. This is a part of the company’s support of the Paralympic Games and the grant is donated to the United States Olympic Committee’s (USOC) P&G Team USA Youth Sports Fund.
The CoverGirl brand has tapped another hilarious lady as its ambassadress, who will share her talent and inspiring female consumers with her beauty and charm. Last week, rock star P!nk joined the brand’s family, and now the cosmetics label welcomes a new face, Janelle Monáe, who is on “a unique mission to encourage women to use all their artistic powers to play, change, and transform,” says the press release.