The P&G’s brand Old Spice has launched a hilarious campaign, promoting its new deodorants body wash for men. Surprisingly enough, it is targeting women rather than male consumers. The half-naked muscular guy in the spots is saying that if a man is using Old Spice he can do whatever their ladies want. Isn’t it the strongest reason to buy the perfumes set for your boyfriend?

Tide introduces Tide plus Febreze Freshness Sport, a new detergent designed to help remove tough stains and odors from garments that take the hardest hits. New Tide plus Febreze Freshness Sport is the number one sports detergent for stain removal and it eliminates odors. Tennis superstar and apparel designer, Venus Williams was invited to join the ad campaign.

The Procter & Gamble Company and e-commerce services leader PFSweb, Inc. will begin piloting an online store this month. Named the eStore, the online shopping site will be owned and operated by PFSweb and exclusively feature P&G products to consumers in the U.S. The eStore is planned to launch this spring, following a pilot of the site with 5,000 consumers that will begin in the coming weeks.