Procter&Gamble delivers two brands in one commercial—the company released two ads, in which it puts two products into the spotlight at the same time. One of the adverts starts with a presentation of Bounce Dryer Bar in a laundry room, and while a gentle woman is telling how to use the product, shouting Terry Crews invades the room by crashing through the wall on his jet ski. It is just like a huge explosion, but the Old Spice’s spokesperson just couldn’t help it—“Old Spice is so powerful it sell itself in other people’s commercials.” The shocked female presenter without any hesitation (though, with a sour face) admits that the invader does smell power. While Isaiah Mustafa, the iconic Old Spice face, has a more refined, ‘the best man (and sometimes Santa Claus) in the world,’ Crews has being sticking to a more aggressive ‘breakthrough’ manner to advertize the product.
Procter & Gamble
It was not an easy year for Old Spice Man, as he fought with Fabio in summer to reclaim the crown and flew to distant exotic places to promote the new scents, but it doesn’t mean that he is worn out and hasn’t got anything special for his dear fans this Christmas season. Now, Isaiah Mustafa has become Old Spice MANta Claus and is going to make everyone on the globe happy these days by sending presents to all 7 billion people. You say it’s impossible? Watch the earlier videos of the campaign and you’ll change your mind—this man can do everything. Really.
Old Spice believes that having a deodorant with a great smell is not enough to start using it—sometimes, it simply gets lost in a bathroom or a suitcase or its packaging is so slippery that you just can’t grab it. So, the brand is launching a new accessory, the Bear Deodorant Protector, which will help men always have their Old Spice ready to hand—starting today, November 23, the new offering is available for just $19.99. The new item looks so meaningless, that it seems to be just a joke. But no, “this product is real and is available for purchase” from Facebook, says the promotional video, which plays up the retro vibe. And when you don’t use your antiperspirant in the new case, you can just look at the bear “as long as you want until you need more deodorant.”