P&G’s Gillette has rolled out an Olympics TV ad campaign that uses different Olympic athletes in each region in the UK. The ad features Gillette brand ambassador Roger Federer and P&G’s Team GB brand ambassadors Liam Tancock. The ad is replacing the P&G’s ‘mum campaign’ for two weeks addressing dads instead in front of the Father’s Day.
Procter & Gamble
For generations, Olay has helped women of all ages look and feel their most beautiful. Many of these women have told us that the person who represents true beauty to them is not a model or celebrity, but their moms. So, in celebration of moms everywhere, Olay is working to give special recognition to one million moms by Mother’s Day. Beginning April 13, women are invited to log on to www.facebook.com/Olay, and sign our online declaration to acknowledge their moms as their ‘Beauty By Example’ women who are beautiful inside and out, and have inspired them in so many ways. As part of our effort to recognize amazing women everywhere, moms and daughters alike, Olay is contributing up to one million ounces of product to look good feel better, a national public service program dedicated to improving the self-esteem and quality of life of women undergoing treatment for cancer. Consider it ‘Beauty By Example’ in action.
Popular manly antiperspirant brand Old Spice is rolling out a new inspirational promotion dubbed ‘Believe in Your Smellf.’ The new campaign, which has already taken the Old Spice UK Facebook page, is centered on the idea of every day championship and is promoting the new Champion set of a deodorant, an antiperspirant and a body wash from the Old Spice Red Zone line, which also includes After Hours, Aqua Reef, Pure Sport, Swagger, and Danger Zone products.