Procter & Gamble

P&G Unveils Limited Time Offer: Vintage Package Outside, Today’s Performance Inside

For a limited time only, P&G will offer its three products such as Tide, Bounce and Downy in original early version of their package. Interestingly, inside the vintage package consumers will find contemporary P&G products based on the latest formula. This limited edition offer will be available in Target retail network beginning May 22 through June 10.  

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Eva Mendes and Naomi Watts Announced as New Celebrity Ambassadors for Pantene

Pantene has announced a new advertising campaign, featuring two of the most well-known women in Hollywood, actresses Eva Mendes and Naomi Watts have been named new celebrity ambassadors for Pantene. Beginning in July 2011, both women will appear in all elements of the brand’s holistic marketing campaign, including TV and print advertising, in-store displays, iMedia and public relations campaigns. Mendes will be supporting the Breakage to Strength collection and Watts will be supporting the Flat to Volume collection.

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Brands’ Activities for the Royal Wedding

On April 29, Prince William and Catherine Middleton (now the Duke and the Duchess of Cambridge) said “I will” at Westminster Abbey—and the time ahead one of the biggest events in Great Britain was a very busy period for brands and advertisers, since each of the big manufacturers in the U.K. just could not miss the opportunity to congratulate the royal couple on their marriage. Multiple limited-edition sets and lines, hilarious advertising and tie-up with social media—all this preceded the big day. Let’s take a look at how brands tapped into the royal celebrations and paid homage to the event, which shook the nation and the whole world.

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Pantene in Plant-Based Plastic Bottles to Hit European Stores

P & G-owned brand Pantene has announced April 26 that the first shipment of its products in plastic bottles produced out of plant-based ingredients will hit the stores. Pantene offers to use sugar cane as a key ingredient in its new eco-friendly package solution that will be initially used for Pantene Pro-V Nature Fusion line-up bottles, while the product formula is said to remain unchanged.

This package will be launched in Western Europe in summer and autumn; the manufacturer plans to establish worldwide supply of the shampoo in eco-bottles over the next 2 years.

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Reality Shows in Brands’ Reality

Now, with AR being probably the most powerful advertising tool in the set of ‘reality’ features used for promotion, let’s look back at another, traditional ‘reality’ promotional approach, which still works perfectly. TV commercials with their made-up plots, characters and dialogues can appeal for sure, but genuine emotions of real people are much more convincing. Building on the success of extremely popular reality programs, brands launch their own initiatives of this kind to entertain and educate audience while spreading the word about the goods—some of these projects are grandiose, the others are small-scale, but this format never leaves consumers untouched.

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