Renault is going to give a Renault Mégane Hatch Diesel vehicle to an Australian, who manages to find the car on a virtual map of the country. To celebrate the new 0% finance rate on selected models in Australia through December 16, the brand has launched “Zero In,” an online-game, which is supported by a massive campaign including TV, DM, print and outdoor promotional elements.
Renault
Renault that has recently opened the Passion d’Avenir exhibit at the Futuroscope park, has launched its first social business initiative in mobility aimed to restore the autonomy of people with low incomes. Called Renault MOBILIZ, the program will offer real-life mobility service solutions, an investment company to finance mobility projects; and a partnership with the ‘Enterprise and Poverty’ Chair at HEC Paris.
Get Married, Get a Car: Renault Offers Women an Opportunity to Make a Unique Proposal on February 29
Want to kill two birds with one stone, get a husband and a new car at one time? Building on the old tradition which allows women propose to their men on February 29 with no fear of being judged, Renault and Yahoo! are offering ladies in the UK an opportunity to finally make it and ask their boyfriends to be their husbands, but do it with a modern twist. The auto brand is calling female users to submit their ideas on how they would like to propose—Renault will give the winner a new auto and film the moment and post the video on the Yahoo! homepage. Happiness should be shared.
The story of close relationship between brands and cinematography started nearly at the same time as the cinema itself was born—in the beginning of the movie era, the big companies promoted their products though short clips which were screened before movies. Now it’s not that easy to tell for sure for which product the pioneer ad was created, but according to a range of sources (IMDB is one of them), the first filmed advertising for a today’s global brand was shot for Dewar’s Scotch Whisky (1897). Today, connections between filmmaking industry and brands go beyond this simple presence and include a lot of examples such as much discussed product placement, festival sponsorship and opening cinema clubs, cinema-related advertising campaigns, collaboration with filmmakers on commercials, and creating movies under brands’ supervision.