When you buy kitchen furniture, you want it be super durable and indestructible, but the cooking and dining section seem to be the most aggressive space in the house. IKEA provides 25-year guarantee to its furniture and shows that it can resist most damages, even those made during parties. On its UK website, the manufacturer created an interactive demonstration of what this furniture can bear.
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The new-look retail range follows on from the identity redesign, which saw BrandOpus unify and contemporise the distinctive PizzaExpress logo, placing it at the heart of a new visual identity, inspired by the black-and-white stripes of the shirts worn by the pizzaiolos in their restaurants. Now the agency has extended the redesign across a range of 47 products launching into selected supermarkets shortly.
Starbucks is asking its consumers to decide, which U.S. non-profits will receive grants from the coffee retailer in the USA. The brand, which has launched numerous projects to help improve the social life in the country, is asking its loyal fans, who also understand the importance of providing financial support to non-governmental initiatives and institutions, to choose the organization within their communitym which will be awarded money.
IKEA has been promoting its affordable furniture with a variety of approaches, from creating a home cozy space with sofas and bookcases in a subway station to initiating a discussion on who is messier, men or women. The brand is determined to help us enjoy every minute spent at home—in the living room or in the kitchen, in the morning or at night. Now IKEA is rolling out a competition dubbed ‘Snap a Napper’ which is revolving around night time and healthy sleep. The retailer is offering its UK consumers, members of IKEA Family, an opportunity to win a packages of sleeping goods including a bed, a mattress, pillows, a quilt and a quilt cover and more, for just snapping people who have fallen asleep in the daytime in public places.
Starbucks is determined to compete with energy drinks market leaders such as Red Bull and burn. The company takes on the energy beverage giants with the global release of Starbucks Refreshers, all-natural revitalizing sparkling product based on real fruit juice and green coffee extract. The delicious, low calorie and energetic offering has been tested in select markets in the U.S. starting 2010 in a glass and later in a can, and now Starbucks is ready to introduce it on the national level, according to the press release.
Global coffee chain Starbucks added two new elements to its rich business picture on Monday, March 19, both of which refer to the company’s affiliates. Yesterday, Seattle’s Best Coffee opened its first drive-thru concept café to offer a range of items including coffee beverages, sandwiches freshly-baked food and snacks to commuters in Northlake, Ill, the suburban Chicago neighborhood, almost round the clock 24/7. The city became the first location where the new concept venue with an easy-to-navigate menu board design and straightforward pricing was opened, and it will serve as “a learning lab for the brand as it evolves its retail presence to meet the growing demand for premium coffee on-the-go,” writes the press release.