For the first time in the brand’s 60-year history, Captain Morgan has kicked off a new advertising campaign taglined ‘To Life, Love and Loot’. At the core of the latest rum brand endeavor is a TV spot dubbed ‘Dive’ featuring Captain Morgan, the real-life privateer and the face of the brand.
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Bartenders around the world can elevate their skills through a new bartending web community, created by Bacardi rum. True Originals has specifically been developed for bartenders to help them achieve the level of bartending status they aspire to, by providing information on the latest bartending trends, techniques, recipes and cocktail history.
Malibu has something in stock for those who dream of living the beach bum lifestyle and worship at the altar of sun, sand and surf. Courtesy of the brand, the best gig this summer isn’t in an office— it’s on the beach with a cocktail in hand. The perfect summer will be a reality for one outgoing guy or gal, when the iconic spirit launches a search for the Radio Maliboom Boom Correspondent across the USA. In this role, one fortunate individual will travel across the country attending concerts, reporting from the road, interviewing celebrities and celebrating the season of sun.
December is the month to ‘Get Your Island On’ as Citrus, Cranberry Cherry and Mint all vie to become the newest addition to Malibu’s vibrant flavor portfolio in the ‘Malibu U Choose’ sweepstakes. Starting yesterday, fans can go to Malibu’s Facebook page or send a text message to vote for one of three delicious and distinctive flavors as Malibu’s newest expression. Each vote automatically gives participants a chance to win cool daily prizes, as well as one $1,000 grand prize to kick-off the New Year.