Frito-Lay is continuing its global campaign focused on promoting the fact of its Lay’s chips’ naturalness. This summer, residents of San Francisco could see a first-of-its-kind handcrafted billboard, which had been carved for 10 days in the open air on one of the city’s streets. Now, the Canadian division of the company has launched a print & TV campaign on the same theme to introduce consumers to real farmers, who supply potatoes for the brand.

Doritos Australia has eventually named the winner of its “Doritos Make an Ad, Make a Fortune” national contest, which started in May. For the second consecutive year, the brand in cooperation with the Sydney-based Clemenger BBDO agency was encouraging creative minds from all across the country to enter the competition and become rich by creating a funny 29-second ad about Doritos. This year’s winner, 21-year old Alex George, managed to win the heart of the judges and voters with his ‘Tasmanian’ commercial and received $30 as the prize for sharing a piece of his creativity with Australia.

Doritos launched the biggest, most unexpected Crash the Super Bowl yet. With an ad contract and a $5 million payout on the line for sweeping the top three rankings of the USA TODAY Ad Meter, the contest will offer an unprecedented six :30 Super Bowl ad spots for consumer-created commercials. Plus, this year’s contest brings the most surprising twist to date—Doritos inviting Pepsi MAX to the program for even more chances to sweep the top spots on the Ad Meter. Each brand will air three :30 consumer-created ads during the Super Bowl XLV broadcast, February 6, on FOX.

PepsiCo’s Frito-Lay North America business unit kicks-off high school football season with the «Score for Your School» program for Texans only that invites fans to help schools win up to a $10,000 donation for their sports programs. Texas fans can visit www.scoreforyourschool.com, enter the 9-digit product code from ANY Frito-Lay product (chips, dips, salsa and more) and then select the Texas high school of their choice.

Lay’s, a brand of PepsiCo‘s Frito-Lay division, announced that it is using all natural ingredients to craft its Lay’s Kettle Cooked potato chips. To mark the roll out of these potato chips, four different carvers officially began crafting a Lay’s Kettle Cooked billboard made entirely from wood at the corner of Van Ness and Mission streets, the busiest intersection in San Francisco, Calif.

When it comes to advertising, big ticket items are being replaced by useful less expensive ones. Kantar Media research division of WPP reports that the first quarter showed increased spending for many food companies as compared to the same period in the prior year. Following the trend,  PepsiCo, the soft drink giant, estimates that $10 billion of its annual revenue of $43.2 billion last year was for products from the so named “good-for-you portfolio”.