That is nothing new that giant brands support themselves on Facebook, especially in the CPG snack category. Millions of users ‘like’ the brands custom pages and join the activities suggested on it.
social media
The UK cooker manufacturer Belling, together with its PR and social media agency Umpf continues the charity campaign ‘Tweet Pie: The world’s shortest recipe book’. The specific recipes are called ’twecipes’, as they were crowdsourced through Twitter. The recipe book includes 50 140-character recipes that have been chosen from over 200 supplied by users.
Toyota believes that cars can be friends, and in the current era of social networking websites drivers should be offered an opportunity to interact with their cars in the digital world just like they do with their buddies, family and colleagues on Facebook, Twitter and other services of this kind. On Monday, May 23, Toyota Motor Corporation (TMC) announced that it had formed a strategic alliance with San Francisco-based enterprise cloud computing company Salesforce.com to develop and launch Toyota Friend, a private social network for Toyota customers and their vehicles.
We often talk about the ‘face of the brand’, but what about the idea brands have bodies as well? Someone has finally taken a daring attempt to visualize brands and present them as living creatures with faces, bodies and even tails. We’re speaking about the newly-launched online project www.brandtoys.com, where the formidable brands come to life as funny toys.