Lanvin is launching a broad digital and print campaign with a vintage touch to celebrate its 125th anniversary. The fashion mansion is bringing its rich archives into the light to pay tribute to the legendary designs and Jeanne Lanvin, who founded the brand.
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After taking a deep breath after the Christmas frenzy, we’re to get ready to another big holiday as St. Valentine’s Day is just around the corner. To add more fun to the process of choosing the right gift for the loved ones, Tiffany & Co. has launched a dedicated Facebook app, “Love, Tiffany,” that features a range of jewelry pieces along with a heartwarming animation and wise words.
IKEA Norway uses a new compelling method to drive awareness of the 2014’s product catalogue in social media. The furniture retailer launched a campaign by Oslo-based agency SMFB that motivated customers to take photos of the catalogue pages featuring their favorite pieces and then share them on Facebook and Instagram.
Google is making philanthropy efforts yet easier to follow with a one-of-a-kind online event, “Hangout-a-thon” on Google+. The online meet-up will be dedicated to Giving Tuesday, the day when people traditionally donate to the charity of their choice. During the 12-hour event on Google+, the audience will be able to easier connect and donate to their favorite non-profit, all in virtual space.
Skittles encourages its Canadian fans aged 13 and older to touch the rainbow and become a millionaire. The Wrigley-owned confectionary brand, known for its bizarre commercials, launches a new competition Get Skittles Rich by BBDO, Toronto—it calls the participants to share the contagious video of the contest and inspire their friends to do the same.