Ahead of the FIFA World Cup, Peugeot is rolling out a 100-day initiative to pursue the sustainable goals in Brazil, the host country of this year’s tournament. The Kick It To Brazil campaign, launched on March 6, follows the journey of a football as it rolls across 30 countries during these three months. The ball, which is travelling with the help of bicycles, planes and Peugeot vehicles, “communicates” with locals who can even kiss it.

Target has turned to Pineterst to find a team of aspiring designers for its new product lines. The retailer has teamed up with three active pinners and bloggers—Joy Cho (USA), Jan Halvarson (Canada), and Kate Arends (USA)—who will co-create a series of upcoming collections that will include party products. The three users are also working in design, so they are supposed to feel quite comfortable with the assignment.

Coca-Cola has found a solution to the problem of social-media obsession. While connecting users to their family and friends virtually, these platforms actually take the excitement of an eye-to-eye communication out of their lives. The soda brand has borrowed a design of medical collar for dogs to create The Social Media Guard that in fact looks just like a huge post-operative collar for pets and makes it impossible for a person to bend the neck and look down onto a device’s screen.

Heart Research UK has offered an alternative way to discard unwanted and disturbing memories about the past relationships. Ahead of Valentine’s Day, the organization launched an unconventional auction, #InstaHeartAuction, where people could trade the stuff their «exes» gave them in the times of romance.

Instagram has announced a release of a book to teach brands about the secrets of captivating imagery. The Instagram Handbook for Brands will feature successful stories of major labels that have managed to reach their audiences with quality relevant images. The social platform hopes that SMM specialists will use these wisdoms to leverage the power of a simple photo for their businesses.