While other brands initiate multi-stage promotions that involve consumer generated content, sharing, inviting friends and more for a chance to get a prize or money, Newcastle Brown Ale minimizes this all to a simple scheme of following the brand on Twitter and getting money instantly.
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Instagram is teaming up with The Cannes Lions International Festival of Creativity (June 15-24) for a new effort that is supposed to celebrate the vibe of the world. The photo-sharing service is inspiring people across the globe to contribute to the project for a chance to get their pictures featured at La Galerie d’Instagram in Cannes.
Ahead of the FIFA World Cup, Peugeot is rolling out a 100-day initiative to pursue the sustainable goals in Brazil, the host country of this year’s tournament. The Kick It To Brazil campaign, launched on March 6, follows the journey of a football as it rolls across 30 countries during these three months. The ball, which is travelling with the help of bicycles, planes and Peugeot vehicles, “communicates” with locals who can even kiss it.