social media

Dell takes selfie culture to the next level as part of the “Learning Meets Doing” campaign

Dell has released a mockumentary that describes its “recently opened” center for selfie-improvement. While many criticize the selfie phenomenon, Dell decided to seize the movement and build a whole campaign on it. The effort is rolling out on the brand’s corporate tumblr page that is full of micro content that revolves around past and present of selfies.

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LinkedIn focuses on four personal stories of success in the “What’s your dream?” effort in the UK

LinkedIn is rolling out its global campaign, The Picture Yourself, that focuses on success and personal stories of four people who reached big on their professional path. The initiative goes from direct relation to career goals to plans and aspirations, asking the audience “What’s your dream?” As part of this campaign, a local effort in the UK was launched, marking the first-ever LinkedIn’s brand campaign on the market. 

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YouTube showing pride for LGTB athlets, launching the #ProudToPlay digital effort

To celebrate the power and success of LGBT athletes in international sports competitions, YouTube is launching a new effort that features a range of sport celebrities who have declared they are gays or lesbians. The idea of the 2-minute video, the centerpiece of the effort, is to show that everyone has the right to be what he or she is and play the sport he or she really loves.

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Philadelphia uses the selfies trend its new effort revolving around home-made dishes

The Philadelphia cheese brand is rolling a new campaign in Australia, leveraging the nation’s love to selfies and adding cooking twist to it. The new effort, called #FridgeShelfies, comes as part of a broader Philly’s Do Your Thing campaign that inspires people to create versatile, off-beat meals from ingredients found in their kitchens. The new initiative gets people posting the ingredients in the fridge to instantly get original recipes based on them.

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