Coca-Cola has teamed up with Sanofi, a global pharmaceutical company to set up a joint venture and start producing and selling health drinks at French pharmacies.
soft drinks
Brand storytelling agency Aesop developed a crisp and fresh packaging for the low-cal Ribena Light juice. The new ‘airy’ packaging, which has been already launched across the UK, is to attract more consumers and help the product stand out on a shelf, which replaced Ribena Really Light as part of GSK’s market leading juice drink family.
Brands are already getting ready to one of the biggest sports events in the USA, Super Bowl. The match, which traditionally attracts millions of viewers, has turned into a perfect occasion to promote all kinds of labels during the game. PepsiCo, one of the biggest advertisers of the event, announced yesterday, October 16, that it tapped international pop diva and 16-time Grammy-Award winner Beyoncé to perform during the Pepsi Super Bowl XLVII Halftime Show at the Mercedes-Benz Superdome on CBS on February 3, 2013. The game and the music act will be broadcast internationally.
Mondelēz International, the maker of chocolate, biscuits, gum and candy that launched this week is celebrating its birthday with events around the world. Last week it was known under the title Kraft Foods but after spinning off its North American grocery business on October 1 changed its name to Mondelēz. The name was proposed by Kraft in March.
To celebrate the upcoming launch of the famous computer game Halo 4, PepsiCo‘s Mountain Dew and Doritos brands have announced that Double XP comes back. The platform offers gamers to create an account at dewxp.com or doritosxp.com where they’ll be able to unlock and load future XP matches, reveal ultra-new gear and weapons and more.
Diet Coke is unveiling the next stage of its collaboration with Jean Paul Gaultier. Following the appointment of the world’s most famous fashion designer as the brand’s creative director back in April 2012, Diet Coke then revealed a Madonna-inspired new packaging for an iconic contour bottle. The new stage sees the Gaultier’s ‘Night and Day’ designer cans, showcasing his famous Breton stripes and lace corset looks, along with a new tattoo bottle hitting stores as a gift with purchase from 17th October in Boots stores across the U.K.