Following the notorious Pepsi Throwback, 7UP, a beverage globally known as the Uncola, pays homage to its 40-year heritage by introducing the classic taste in retro package. However, instead of hiring professional designers or retrieving the package from the corporate archives, 7UP chose to task the finalists of ‘Celebrity Apprentice’ TV series with creating a vintage package for the iconic beverage.
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In celebration of its 125th anniversary, Coca-Cola will be showcasing some of the iconic designs that have formed an essential part of the brand’s history.
The free installation that will be on display in Design Museum Tank outside the museum on London’s South Bank beginning May 20 and through July 3, is dedicated mainly to two of the basic elements of the brand identity: Coca-Cola contour bottle and Coca-Cola logo. The exhibition will take visitors on a journey through time so they will see how the bottle and logo has changed throughout history.
PepsiCo’s functional drink Gatorade, which is known for its campaigns featuring A-list athletes, has launched the ‘Replay’ promotion in Australia dedicated to bringing back the favourite sporting moments of its consumers. Apparently, the drink is not only good for body, but also has a positive influence on memory—those, who want to share their recollection on the hilarious episodes from their sports life, are invited to visit the www.gatoradereplay.com.au website where they can upload their stories.
Schweppes has tapped another Hollywood A-lister to promote the iconic fizzy drink. The cold Australian beauty Nicole Kidman, who starred in the brand’s ‘Indian’ advert in 2009, was replaced by another stunning blond lady, Uma Thurman, who looks super sexy and super seducing in the new spot and visuals. In the new French campaign, which is developed by Fred&Farid (Paris), the agency behind the celebrated ‘We are animals’ campaign for Wrangler, ‘Kill Bill’ actress and a jury member of this year’s Cannes Film Festival is asking the legendary ‘What did you expect?’ question in the opulent settings.