The first goal scored in the 2010 FIFA World Cup™ resulted in a flamboyant display of dance by the host nation team that was chosen by Coca-Cola‘s and football fans around the world as the most iconic goal celebration of the tournament earning Bafana Bafana’s goalscorer Siphiwe Tshabalala the first ever “Coca-Cola Celebration Award.”
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Coca-Cola’s Schweppes has kicked off a new TV campaign featuring an average family, who seem to have nerves of steel and undestroyable positive attitude towards all the mess going on around. The new ads, created by Mother, are revolving around optimism and feature the phrase «At the end of the day, there’s always a Schweppes,» which serves as the campaign’s strapline.
July 10 marked the opening of London’s Serpentine Gallery Pavilion — a yearly experiment in architecture and landscape. This year, Emeco’s new 111 Navy Chair, each made of at least 111 recycled plastic Coca-Cola bottles, has been selected for the café space of the Pavilion, designed by Jean Nouvel, the Pritzker Prize-winning architect.
PepsiCo Beverages Canada’s 7Up® brand announced that it will donate $7.00 to the Association sportive et communautaire du Centre-Sud for every laugh recorded in its 7Up Laughter Cube in the Just for Laughs 7Up Refreshment Zone. From July 17—25, the 7Up Laughter Cube will allow consumers to view the previous participant’s laugh and record their own, thereby creating a laughter chain, which will be posted to the YouTube 7Up page once every day.
PepsiCo made an attempt to get deeper into science and started its own sponsored page, Food Frontiers, on Scienceblogs.com to share information on its activity in the areas of sustainability and global public health with experts in these branches. The online project has a good name in the world of researchers and comes as a collection of blogs created by scholars on the SEED magazine platform.