Glaceau Vitaminwater is encouraging British people to tell lies. The brand is persuading its consumers to take sick days from work when they feel well to have fun. It also gives tips on how to make the co-workers and boss believe that you are ill.
soft drinks
Dr Pepper is promoting the upcoming release of Iron Man 2, slated for May 7, with a campaign featuring the creator of this iconic character, Stan Lee. The person behind the well-known comics series Spider-Man, the Fantastic Four, X-Men, the Incredible Hulk and the red hero in the steel costume is now 87 years old, but still full of energy and talent.
DASANI® announced that it has teamed up with PSIMadeThis.com founder/designer Erica Domesek to create a limited-edition line of green-colored hats that benefit Ocean Conservancy and promote the importance of recycling. The stylish green hats — created by Domesek from everyday household materials — will support the launch of the new 100-percent-recyclable PlantBottle™ plastic bottle packaging, made from a blend of up to 30 percent plant-based materials.
Coca-Cola Co. has extended Sprite portfolio in China, where it has already become the No. 1 soft drink and is going on gaining popularity. The new beverage Spritea has appeared on the country’s market late last month, and it is believed to have a big future outside China, too, as «there is certainly interest in Spritea as in many Asian markets both Sprite and green tea are very popular beverages,» said Coke’s Hong Kong-based spokesman Kenth Kaerhoeg. The concept of the new drink was developed more than a year ago, AdAge reports.