Coca-Cola and agency Ogilvy Argentina created one music video from thousands of spots sent over the Internet by young creators. Young people from Argentina, Paraguay, Uruguay, Bolivia and Peru interpreted the theme «Te amo” by Makano, in their own way.
soft drinks
Doritos UK has launched another user-generated campaign “Doritos King of Ads” to pick out the most hilarious ads made by fans. The winning spot will be launched on national TV and bring its creator up to £200,000. The users are invited to share their creativeness and make a funny advert exactly 29 seconds in length.