Twenty-five years ago, the iconic recording, «We Are the World» generated millions of dollars to help ease suffering in Africa. With a contemporary version of the song being released today to aid the victims of the earthquake in Haiti, Coca-Cola will be doing its part to support the cause.
«When we heard about Quincy Jones and Lionel Richie’s incredible plan to re-record ‘We Are the World 25 For Haiti’ to benefit earthquake relief in Haiti, we knew instantly that Coca-Cola had to be involved and help however we could,» said Katie Bayne, Chief Marketing Officer, Coca-Cola North America.
Coca-Cola is joining forces with AEG Live, Group M Entertainment, Fremantle Media Enterprises, iTunes Store, YouTube, and Visa to help amplify awareness for «We Are The World 25 For Haiti.» Beginning February 13 Coca-Cola will use a variety of assets to encourage millions of people across the United States to tune into the television broadcasts of the «We Are The World 25 For Haiti» video and to visit www.WORLD25.org to download the song and support those in Haiti.
Downloads will also be available on iTunes, and through a partnership with YouTube, the video will be viewable on the «We Are the World 25» YouTube Channel. Immediate donations will be made possible by clicking on the «Donate Now» button on YouTube or by downloading the song on iTunes.
Coca-Cola will share the «We Are The World 25 For Haiti» message in multiple ways across a network of assets that have the combined power to connect with almost 25 million people, who will download and donate.
Jennifer Hudson, The Jonas Brothers, P!NK, Miley Cyrus, Akon, Celine Dion, Rob Thomas, Jeff Bridges, Usher, Will.I.Am, Snoop Dogg, Vince Vaughn, Barbra Streisand, Enrique Iglesias and Fergie were among the celebrities who recorded the song.