Coca-Cola, оne of the official sponsors of the Olympic Games, has launched a pack of collector Vancouver 2010 Olympic cans. Two years before, in 2008, the company presented five cans with different design, but this winter the set has only four of them, and they seem to be rather similar. Still, they have everything related to the event: Olympic Rings Worldwide Partner logo on the left side of the main design and silhouettes of athletes.

Sprite is giving teens a platform to express their creativity through music and film in the brand’s first-ever global integrated marketing campaign, The Spark. Innovative TV commercials, an online interactive music mixer featuring content from Grammy nominee Drake and a digital film mixer will inspire and enable teens to spark fresh thinking and display their originality.

Coca-Cola gives its heart to social campaigns again. Within its Diet Coke’s annual partnership with The Heart Truth campaign the soft drink producer revealed its limited-edition cans with lovely heart graphic. The design is simple and cute – a sketch of a big red heart with a little black man holding it up. The launch is dedicated to American Heart Month, which takes the whole February.

The marketing campaign of much-anticipated «God of War III» Sony PlayStation’s game has launched its marketing campaign, being strongly supported by 7-Eleven convenience stores and Mtn Dew soft drinks. The Greek mythology-based action game will be launched only on March 16, but staring from yesterday gamers can enjoy the blackberry-and-lime-flavored Kratos Fury Slurpee drink made exclusively for the release.