New York fans of Foursquare website, which is encouraging people explore places in various cities can donate to charity educational foundation and collect points by checking in. Every point they add to the leaderboard is equal to four cents Pepsi will give to CampInteractive, a local organization that engages youth throughout the year in various academic seminars, monthly outdoor trips, and technology workshops.

Coca-Cola welcomed its new 90-calorie Coca-Cola Mini can to New York City just in time for the holidays, by inviting local families to a “mini” dance lesson with the famous Radio City Christmas Spectacular cast and the Rockettes. The Coca-Cola Mini can carries the distinct Coca-Cola contour-shaped bottle image in white on a red background. The 90-calorie count is displayed in an eye-catching bubble located on the front of the can.

Even before the start of the 2010 IIHF World Junior Championship, Canadian hockey fans have reason to celebrate. Fans now have an official hockey cheer that will unite their collective spirit, enthusiasm and support for their national teams. Recognizing the lack of a unified hockey cheer, Pepsi began the movement to unify the voices of Hockey Canada’s fans, beginning with a competition to develop an official cheer.