Jamba Juice Company launched the ‘Team Up for a Healthy America’ campaign teaming up with national partners in a united commitment to help raise awareness of the America’s obesity epidemic.
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PUMA, one of the most socially-conscious brands in the apparel industry, is kicking off the second season of its charitable Project Pink, aimed at fighting breast cancer in the USA. During the previous year of the program, which was started last summer, the brand raised over $60,000 donation to the Breast Cancer Research and Education Fund at Magee-Womens Foundation. Now, through a series of sport-related events, new line of sport gear and activity to raise more money for a new organization battling breast cancer (to be named here), the brand continues its program with the help of Project Pink spokeswomen, female soccer athletes (Amy Rodriguez, Leslie Osborne and Tasha Kai among others) and PUMA Women’s Soccer Ambassador Julie Foudy, who teamed up with PUMA in late June.
Nike, Hurley and Converse teamed up to open the third of a series of new retail concepts at The Malibu Village in Malibu, California. Located at the corner of Cross Creek Road and Pacific Coast Highway, the 4,000 square foot the new store called Salvation focuses on new Nike’s concept of the innovative and fresh consumer experiences.
On June 23, Nike re-opened its major 1948 store in Shoreditch. In the summer of 2008, Nike launched 1948 in an abandoned East London railway arch. Part retail space, part creative playground, 1948 ‘was about the constantly shifting space between art and athleticism,’ as explained in on the store’s web site. The space has undergone an extensive re-design in preparation for the Olympic and Paralympic Games in 2012.