Nike celebrates speed and dexterity via its latest campaign dedicated to the new SuperFly boot. The previous model, Mercurial Vapor SuperFly II, was presented back in February 2010 and appeared on-counter in April last year. Now, the brand is going to release Nike Mercurial Vapor Superfly III (it will arrive in stores starting this Thursday), and for the launch it tapped 16 top professional football players including Cristiano Ronaldo (who appeared in promotion for the previous models), Clint Dempsey, Marco Borriello, Zlatan Ibrahimović and more. The campaign entitled ‘Who Is Superfly?’ is running on Facebook and features a series of short vignettes showcasing the athletes.
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Nike has released ‘Bleed Blue Pledge,’ a new ad campaign where the pride, passion, and fearless soul of Indian cricket brought to life through the voice of the elite athletes of Team India. During the 60-second ad the members of the Indian Cricket Team articulate the passion for cricket in this country, pulling back the curtain long enough for the viewer to witness how the game is played, loved and revered from the perspective of the athlete.
In today’s world, being ‘green’ and caring for the environment is a must for every apparel producer (let’s recall the efforts by the Sustainable Apparel Coalition, Levi’s WaterLess production lines). adidas Group is not lagging behind either: on March 22, the brand announced a new Environmental Strategy which represents a five-year plan to re-work the company’s approach to environmental management.
Propel is re-positioning itself as Propel Zero, adage.com reports. The Pepsi-owned mark that was previously part of Gatorade lineup targeting athletes, is now turning into a brand for successful, energetic and proactive people who are particular about their health. To learn more about the new face of Propel, please visit its website at www.propelzero.com.
Converse in partnership with Thrasher Magazine, opened a new, specially created skate ramp to host the Texas Style Death Match on March 16–March 20 at The Scoot Inn. The four-day event is a free, interactive experience and engages the global Team Converse skate ambassadors, emerging alternative bands and the local skate community in Texas. Incorporating two music stages, best trick competitions and open skating, the Texas Style Death Match will once again be the only integrated music and skate event open and accessible to all during one of the largest music festivals in Austin, such as SXSW.
DOVE Men+Care invited three NCAA celebrities to share their life-stories as part of the brand’s ‘Journey to Comfort’ project—the video series, launched in summer 2010, in which sport stars reveal their personal milestones that shaped their own identity and helped feel comfortable in their skin, both on the field or court and off it. Basketball legend Earvin ‘Magic’ Johnson, Georgetown Head Coach John Thompson III and Duke point guard Bobby Hurley joined the roster of other celebrated sports stars, including Albert Pujols, Andy Pettitte, Drew Brees and Joe Girardi, who shared their childhood, married lives and career memories last year.