Nike in collaboration with Waves for Water, the philanthropic organization supported by Hurley International (subsidiary of Nike), presented the Gamechanger Bucket—a container, which provides access to both clean water and sport. Because of the dramatic earthquake in Haiti in the beginning of last year and due to the poor clean water supply in the country (Haiti doesn’t have public water system and is classified as having the worst water ranking out of 147 countries in the world), in October the country experienced an outbreak of cholera. This kit, containing water filter and tarp & rope for catching rain, was designed to help tackle the problem and prevent new epidemic outbursts.
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As reported previously, in 2010, Reebok launched global campaign in support of its two products—EasyTone and ZigTech shoes. According to adage.com, last year, the sportswear brand tripled its investment in advertising and spent $75.7 million in the U.S. solely, with $38 million being spent on ZigTech and $31 million on EasyTone campaign.
Cadbury, the Official Treat Provider of the London 2012 Olympic Games and Paralympic Games, is ploughing £6.5m into a new campaign—the Spots v Stripes Race Season—which kicks off today, March 1. Spots v Stripes Race Season will see nine challenges laid down to inspire the nation to play more games. These challenges aim to see if people can be genuinely speedy at tasks they do every day, giving every person in the UK and Ireland a fighting chance of breaking a World Record.