sport

Umbro Launches Global Campaign for Off-Pitch Football Apparel—Umbro 1350

On February 01, Umbro announced the launch of Umbro 1350 — a new global campaign to support the range of its off-pitch sports apparel. According to the blog of the football apparel manufacturer, this «collection…is inspired by the iconic ‘taping’ that featured on some classic kits in the 1970s» and represents a range of ‘Diamond icons’ to be worn both during the footbal game and off-the-pitch life.

The campaign was developed by Manchester-based Love Creative agency. 

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Audi Launches Online and TV Campaign to Change the Idea of Luxury in the Consumer’s Mind

Audi entered the  Super Bowl week with massive online activity and new campaign on TV. During the superbowl broadcast, it will introduce a 60-second TV spot featuring 2011 A8 sedan, Audi’s most technologically-advanced vehicle to date and the symbol of Audi’s new luxury lineup. The spot ‘Release the Hounds’ was created by San Francisco-based Venables Bell & Partners.

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Nike to Present ‘The Black Mamba’ Film by Robert Rodriguez in Support of the Collection Inspired by Kobe Bryant

What does it take to create a stunning, award-winning movie today? For this, you need to assemble a perfect cast and hire a celebrated director (it goes without saying that money and talanted production is included as well). How to make a stunning, really engaging promotional video these days? Do the same. One of the biggest sport gear and apparel brands, Nike, teamed up with celebrity athlete Kobe Bryant, a rooster of movie stars including Kanye West, Bruce Willis, Danny Trejo, and Robert Rodriguez to shoot a film titled ‘The Black Mamba’ to support the launch of several new additions dedicated to Kobe.

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Nike ‘Takes Control’ with Andrés Iniesta in a Promo Video for CTR360 Maestri II Elite Boot

To promote its new football boot, CTR360 Maestri II Elite, Nike launched a hilarious video featuring Barcelona midfield magician Andrés Iniesta, who is captured on the pitch during the game and training drills alongside his teammates Éric Abidal and Thiago Alcântara. The clip, which was presented on Nike Facebook and Nikefootball.com last Friday, includes footage clips filmed at both spots and glued together so skillfully so that viewers can’t even notice where they are linked—it’s like the footballer kicks the ball on the training field and receives the same ball at speed during the game to create new goal-scoring chances.

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Coca-Cola Encourages Sport Fans to Give ‘Coke Cheers’ to Super Bowl XLV Teams for a Good Cause

As fans gather to celebrate the biggest football game of the season, Coca-Cola is asking everyone to raise a Coke and give a virtual ‘Coke Cheers’ for the team they’re supporting in the big game. For each ‘Coke Cheers’ submitted, Coca-Cola will donate $1 (up to $250,000) to Boys & Girls Clubs of America’s (BGCA) Triple Play program. Fans who participate in the activity also will be treated to another uplifting outcome—a sneak peek at one of the ads that will air during the FOX Super Bowl XLV broadcast on February 6.

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