At the end of 2010, Sneaker Freaker, a US-based magazine for the fans and professionals of sportswear, joined its efforts with Puma in paying tribute to the legends of the past. On December 10, the brands officially presented a unique hardcover dubbed The Clyde Book paying homage to perhaps one of the most iconic creations of Puma of all times—the Clyde sneakers.

The mission of the book is to demonstrate how a pair of sportshoes outgrows its original designation to become an iconic attribute of the epoch and the generation. The book proves that shoes may have a long and rich history and leave their mark not only on the ground of the city streets, but in the national culture as well.