Campbell Soup is enlisting the power of NFL pros to create a game-winning strategy for dads who struggle for eating right and being active. To address this challenge, Super Bowl winners Tony Dungy and Jerome Bettis are teaming up to launch the Campbell’s Chunky soup “All Pro Dad” pledge, which encourages dads to make small changes that can make a big difference at home.
sport
Nike proves it again that sport can make the world better. The company is launching the 2010 Homeless Word Cup in Brazil to give people without homes a great opportunity to become a part of a global sport community and bring positive changes into their lives. The huge street soccer tournament will be arranged on 19-26 September on a stadium with three pitches, which was constructed on Copacabana Beach in Rio de Janeiro.
Guinness® launched the Guinness Pro Challenge, a national contest to find consumers bold enough to go head-to-head with professional football legend Jerome «The Bus» Bettis. Consumers can share their most memorable athletic moment of character and courage at www.Guinness.com for the chance to win a trip to Dallas the week of pro football’s post-season finale and take on Bettis in a head-to-head Guinness pint pouring competition.
Nike released its new Nike+ GPS App, engineered to operate seamlessly between GPS and an accelerometer, on the App Store. The new application allows runners to use their iPhone to visually map every run while tracking pace, distance, time and calories-burned as well as stay motivated with instant feedback during and after each run from athletes like Paula Radcliffe and Lance Armstrong, and comedian Tracy Morgan.
PepsiCo’s Frito-Lay North America business unit kicks-off high school football season with the «Score for Your School» program for Texans only that invites fans to help schools win up to a $10,000 donation for their sports programs. Texas fans can visit www.scoreforyourschool.com, enter the 9-digit product code from ANY Frito-Lay product (chips, dips, salsa and more) and then select the Texas high school of their choice.
Chiquita is asking US consumers to nominate the everyday athletes, teams and coaches of all ages and competition levels, who excel at what they do, to be named Chiquita Champions™. The company launched this program in May, accepting nominations for athletes, teams and coaches. Thus far 55 winners have been selected, each story offering a unique perspective on what a champion can achieve.