Some may like, others may not, but the truth is that the new FIFA logo being a bit clumsy yet takes up the torch of the inspiring great festival of an athletic spirit called the World Cup.
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Being a proud sponsor of The World Cup since 1999, Hyundai is introducing its own version of the grand tournament. The car manufacturer collaborated with the MC Saatchi London agency, the production company Rogue Films and director Phil Churchward to develop a series of spots featuring Hyundai vehicles playing football. The new project comes as a nice addition to the bigger and gorgeous ad campaign launched earlier.
Nissan has invited a famed cyclist Lance Armstrong to star in its new commercial for the Nissan Leaf model, and thus contribute to the promotion of the ‘green’ business. The Japanese brand has unveiled a new 100% electric model, which is sure to be appreciated by members of cycling community, who don’t want to inhale the stink of the gasoline cars on the road any more. The American sportsman, best known for becoming a winner of the Tour de France seven times in a row, is demonstrating by personal example how nice it is to ride behind an eco-friendly auto.
Nike is here again to amaze and impress with its new art-shoes. The new super limited edition comes out as a collaboration of Jason Murphy, Art Director at Nike, and Hydro74 (M. Smith), an Orlando-based designer. The great shoes were developed specially for LaDainian Tomlinson, a famous American football running back, who plays for the New York Jets (NFL).
This summer Nike is demonstrating the essence of the brand’s sport identity. Starting from July 12, it is joining a DIY art program “Make Something!!” alongside Cooper-Hewitt (National Design Museum) and 30 world-renowned designers to teach New York teenagers aged between 14 and 18 the art of creating real sport footwear, apparel and art pieces.