Sony announced that it will start streaming the FIFA World Cup to Bravia TVs and Blu-ray Disc players across Europe via its Bravia Internet Video platform from late May. Owners and prospective owners of a Bravia TV, Bravia Home Theatre or Sony Blu-ray player with Bravia Internet Video will be able to enjoy the Top 20 FIFA World Cup Moments, check out FIFA World Cup stories and anecdotes, watch one of several FIFA World Cup films or check out the profile of their favourite classic football player.

Carlsberg now is in the camp of the brands, which launched commercials dedicated to the upcoming World Cup. The famous beer manufacturer has released a new video «Team Talk» featuring football stars to promote the sport event and support the national team of England. The Saatchi & Saatchi agency created a spot, which is paying a tribute to the British sport legends, including Jack Charlton, Stuart Pearce and Sir Trevor Brooking.