Doritos Reveals Consumers’ Ads for Super Bowl XLIV

The Doritos brand revealed six finalists selected from more than 4,000 entries in the fourth annual Doritos «Crash the Super Bowl» challenge, where the stakes this year are bigger and bolder than ever.

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Holland Heineken House Will Be Opened in Vancouver

For each of the Olympic Games the iconic beer brand is building its Holland Heineken House, which is the official national house of the Dutch Olympic Committee. The tradition is kept carefully, and this year in Vancouver from February 11 until February 28 the House is ready to invite guests again.

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Gatorade’s G2 ‘Stings Like a Bee’ with More Athletes

PepsiCo’s sport drink G2 from the Gatorade line welcomes more world athletes in its advertising campaign. The company invited not only those who have already appeared in the spots and prints earlier, but a number of new faces, too. The core idea of the campaign is that the drink is low-calorie as well as full of vitamins and nutritious elements.

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PepsiCo Will Spend Money on Social Causes Instead of Sport Adverts

PepsiCo’s beverages will be totally out of the advertising at Super Bowl XLIV. Instead of spending money on its soda’s promotion, the company will focus on social projects. It is a huge and bold step for the food and drinks producer, as the company will keep away from the event for the first time in 23 years.

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Adidas ‘Teaches Lessons’

Sports and Adidas always go together. From time to time the brand asks the star athletes to tell about how their lives and career fit into the company’s products. The latest spot from the line, “Lesson in Style”, was made with the help of Boston Celtics power forward Kevin Garnett and Chicago Bulls point guard Derrick Rose, who did the voiceover.

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Pepsi Is More Social than Sportive

PepsiCo is going to leave less room for Pepsi in Super Bowl XLIV on CBS, which is scheduled for February 7. The company believes that the active promotion of the flagship brand at the event will not fit into its other social-oriented campaign “Pepsi Refresh Project”.

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Nike’s Zoom Kobe V: The Lightest Sneakers

Nike and its performance footwear creative director Eric Avar have come out with the Zoom Kobe V model, which is record lighter than other sneakers ever produced by the brand. The new version of the Zoom Kobe line with its 10.6 ounces weights an ounce less than its predecessor, Nike Zoom Kobe IV.

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Eh! O’ Canada Go! Pepsi Encourages Canadian Fans to Support National Hockey Teams

Even before the start of the 2010 IIHF World Junior Championship, Canadian hockey fans have reason to celebrate. Fans now have an official hockey cheer that will unite their collective spirit, enthusiasm and support for their national teams. Recognizing the lack of a unified hockey cheer, Pepsi began the movement to unify the voices of Hockey Canada’s fans, beginning with a competition to develop an official cheer.

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adidas Originals and Def Jam: Festive Art Contest

This year 2 lifestyle brands with and active and leadership positioning — adidas Originals and Def Jam record label, owned by Universal Music Group, decided to celebrate their anniversaries together.

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mi Originals from Adidas Originals — now in Russia

Last May the world’s well-established street wear brand adidas Originals launched in Germany the new innovative project for those fans who really want to expresse creativity and individuality — mi Originals.

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